How I Made an Animal Wordmark Without Showing the Animal

Recently I finished a typography work: to make an animal wordmark without showing the animal. I was not sure what to at first. However, through many rounds of iteration, I arrived at a successful wordmark for my chosen animal - monkey. Now I have some thoughts to share.

1. Start With the Right Word

I started with ideating attributes that describe monkey. Without using the animal's name, I ideated words that are descriptive, behavior, or sound (made by the animal) word. I picked "jungle", for this word not incorporated the spirit of monkey, but also have a good variation in letter forms.


2. Pick the Typeface that Talks

I picked Museo Slab because the slab in each letterform gives a vivid look to the word. It is very legible at the same time.
(Museo Slab family is available in Adobe Typekit)


3. Pick the Appropriate Strategy

Out of these candidates, I picked the one with bananas. They remind people of a naughty brown guy that messes around with bright yellow bananas. When I introduced this idea, my fellow classmates all laughed. This must have caught their attention.

4. Graphical Insertion

Time for bananas! I tried different styles, forms, and textures of a banana. 

By the way, I used only one banana at last.


5. Letter Manipulation

In order to add a little whim and playfulness to the wordmark, I tried to manipulated the words. Does the letter "e" look like a monkey tail? It's thrown to the sky! A rotated "n" could catch the scene where monkeys hang themselves on the vine.

6. Color Palette

Last but not least, a vivid color palette that illustrates a jungle and hint monkey will enhance all the form that I just created.